Because were McDonalds and our reach is so great, were in so many different countries, we touch so many different things, we were getting pulled into lots of efforts where either we didnt have inherent credibility or our ability to make a difference was limited. Prior to joining McDonalds, Gonda served as Senior Vice President of Corporate Affairs at Chobani, a leading natural food company, where he served as a member of its executive leadership team responsible for strategic communications initiatives, public affairs, government relations, sustainability and the companys philanthropic efforts. Right now, if you look at where our franchisees are, I feel very good about their health. McKinsey: Might there come a time when your business is more than just selling burgers and My guiding light has been to make sure were keeping the long-term in mind and to ensure were as transparent and authentic with people as possible. When you put other people first, I think thats what allows you to stand out. Food is such a local experience that you have to give people some latitude to adapt to local tastes. About Chris Kempczinski is President-McDonald USA at McDonald's Corp. Quite simply, we commit to use our Scale for Good.All of this is underpinned by our core values, which are the bedrock of our company. Yet by the fourth quarter of 2020, the companys global systemwide salesat $25.8 billionhad fully recovered to its 2019 fourth-quarter sales. President and Chief Executive Officer at McDonald's Corporation 1y . When you serve as many customers as we do, our customers are society. McDonalds has navigated the challenges presented by COVID-19, emerging with higher brand trust scores, higher customer satisfaction scores, and higher restaurant margins than the company had going in. Mark has also held roles in Global Insights, Global Menu Strategy, and US Strategy & Insights. Everybody has a clear sense of it. Chris joined McDonalds in 2015 as Executive Vice President, Strategy, Business Development and Innovation. Your investments in Drive Thru and digital in restaurants have proven to be fortuitous, even prescient, amid the pandemic. I focused on being a good listener to understand how people were feeling and what we could do to support them. Definitely one of the things thats gained focus is the need for communication. Chris Kempczinski is one of the dynamic leaders on The List of People Shaping Retails Future 2022 who will be celebrated at the NRF Foundation Honors. And were definitely doubling down on those. We also need to be operating in the social-media space much more dynamically. While overseeing these 29 European markets and their more than 1,750 restaurants, Jo established a new structure and team for the European organization, resulting in consistently strong sales results. Mr. Kempczinski had barely warmed his chair in the job when the pandemic struck, closing restaurants around the world seemingly overnight. When I started my career, 30 years ago, marketing was typically well develop a campaign and run it for a full year, then well think about it again in a year. But now were in an always-on marketing environment, driven largely by social media. Marion began her career with the McDonalds system in 1986 at HAVI where she managed transportation and logistics, environmental affairs, packaging R&D and procurement supporting McDonalds. In his most recent position, CEO of McDonalds UK & Ireland, Paul led the business through a period of strong and sustainable growth, delivering successful customer-led plans including the launch of McDelivery and the evolution of the at home service. Prior to becoming CEO, Chris served as President of McDonald's USA, leading the business operations of approximately 14,000 McDonald's restaurants throughout the United States. In this role, he worked closely with our business leaders and franchisees to identify innovative new ideas and best practices to accelerate system growth. Senior Vice President, Chief Learning and Development Officer. Prior to PepsiCo, Jon spent the majority of his career at Disney/ABC, traveling the world as the Executive Producer on some of the most influential news programs, including World News Tonight and This Week, winning numerous Emmy Awards for groundbreaking coverage. Brunswick Partner Jayne Rosefield is Head of the firms Chicago office and Global Consumer Industries Practice. When youve built your business model on diversity and providing opportunities for everyone, and suddenly a human rights issue comes into the public discussion, it would have been a huge miss for us to not put our voice out there. In this role, he was responsible for leading global strategic planning and was instrumental in the rapid scaling of McDelivery from a $1 billion business to more than $4 billion in 3 years. Regardless of the delivery channel deployed, though, we always focus on our customers experiences because customer satisfaction is critical to us. Steve was at the company for 20 years. Were looking to innovate and actually make sure that were doing it better than anybody else. He was responsible for 6,000 McDonalds restaurants across China, Hong Kong, Italy, Netherlands, Poland, Russia, South Korea, Spain, and Switzerland. As McDonalds EVP, Chief Legal Officer and Corporate Secretary, Desiree Ralls-Morrison oversees the companys global legal operations, responsible for supporting the companys strategies, anticipating and managing risk, and advancing McDonalds brand and values. So, for example, with Drive Thru, the classic frustration for the customer is: How long is it going to take? Im a Filet-O-Fish-no-tartar-double-ketchup guy. Chris is a proud alumnus of both Duke University and Harvard Business School. Throughout his tenure, Gonda has built and strengthened leadership platforms for the McDonalds executive team. A former security chief for McDonald's is filing a racial discrimination lawsuit against the company and CEO Chris Kempczinski, claiming he was fired for speaking out in a meeting. Passionate about people, Paul has overseen moves on both pay and contracts for restaurant teams, and actively championed a focus on Diversity, Equity and Inclusion, striving to create a truly inclusive culture throughout the business. As for anything outside of those topics, we want to be helpful, but its important to recognize that were in the business of selling burgers and fries. Mr. Ozan reflected on his CEOs approach: From the outset of this pandemic, Chriss priority has been clear-protecting restaurant crew and customers above all else. CIO Fletcher Previn and his team compressed 10 years of strategy into 10 weeks of execution, reports Philip Delves Broughton. This is who we are. It was a great reminder about the embedded cost of complexity in our P&L. Jill began her career as a marketing trainee at Colgate Palmolive and later joined British Airways, rising through the company to eventually lead Global Marketing. The whole world was in crisis mode, but Chriss calm demeanor and thoughtful approach ensured that as a team we could implement the swiftest operational transformation in our history to protect restaurant. As for digital, I think everybody, not just in our industry, recognizes that digital is transforming how consumers are interacting with brands, how theyre experiencing things. But Im now a convert to the spicy. When you took on the role, quickly establishing values as a central theme of your leadership, was there a sense that McDonalds needed its values updated?I think its precisely because McDonalds had a very strong core set of values that the issue with my predecessor was as traumatic for the company as it was. In addition to serving on the McDonalds Board of Directors, he is also a trustee of Ronald McDonald House Charities. There are social issues on which you havent hesitated to speak outfor example, you put out public statements after the killing of George Floyd and after the attack on the Capitol. McDonald's CEO Chris Kempczinski is trying to change the company's culture after taking the reins in November. In addition, Amy is licensed to practice law in Illinois. As the leader of McDonald's USA, Kempczinski participated in a lot of the decisions that fueled the company's turnaround. Please try again later. At the end of the year, we asked our employees, Did you feel supported in 2020? and over 90 percent said they felt well supported. I think everybody has recognized were going to a world thats going to be more contactless, thats going to have more dine-away as opposed to dine-in. Essentially, its a new cooking procedure in the restaurants that allows us to cook a hotter, juicier burger every time. McKinsey: Youve had quite the baptism by fire. Greg Kelly, a senior partner in McKinseys Atlanta office, conducted this interview. Emilee has held a variety of leadership roles since joining McDonalds in April 2018, leading critical work to solidify our people-first culture - including redefining our Values and aligning them with our Accelerating the Arches strategy, establishing Global Brand Standards, driving essential modernization efforts, and shaping our Diversity, Equity & Inclusion strategy. What dont we know? In most major markets, they were at or near record cash flow, which essentially is how much money theyre able to take out of the business. Touring the world with friends one mile and pub at a time; is heavenly gondola open today. Prior to this role, he was Vice President of Operations in France, overseeing the creation of the Experience of the Future program, which is currently deployed in all McDonalds restaurants worldwide. Executive Vice President and Chief Customer Officer. One of the things that has defined McDonalds over the decades has been our emphasis on diversity, making sure we have a franchisee population that reflects the US population or the global population. McDonalds was also recognized in Fast Companys 2021 Brands That Matter and as one of the most relevant consumer brands. Chris Kempczinski is one of the dynamic leaders on The List of People Shaping Retail's Future 2022 who will be celebrated at the NRF Foundation Honors. We think we can get even fasterand were also thinking about ways that the digital experience might work in drive-thru. The context of how I came into the job is important to understand: it was very much a values-based situation. Also, we could have done a better job demonstrating and articulating what McDonalds was doing to support communities. Chief Marketing Officer and Corporate Vice President, International Operated Markets. So dine-in will still be important, but I think takeaway channels, like delivery, drive-thru, and order ahead with curbside pickup, will stay elevated for the foreseeable future. Morgan developed her passion for global brands early in her career. The McDonalds brand is well known around the world. Im hoping its going to stick around. Theres a whole bunch of other areas that arent as relevant to us where we shouldnt be lending our voice. Chris is responsible for driving McDonald's growth strategy, Accelerating the Arches, and ensuring that the Company's values are . Chris joined McDonald's in 2015 as Executive Vice President, Strategy, Business Development and Innovation. So you just have to accept the unpredictability and risk as part of the bargain to be a relevant brand today. Outside of McDonalds, Chris serves on the Board of Directors for Procter & Gamble. Do you see your delivery model changing in the near future? 5 things you need to know. In this role, Marion and her team ensure relationships with suppliers are based on transparency, inclusion and trust, which lead to strong business performance and a unique competitive advantage for the McDonalds System. Chris Kempczinski Chris Kempczinski is an Influencer. Vice President, Chief Sustainability Officer. He has been the "heir apparent" to Easterbrook since joining the company. We strive to provide individuals with disabilities equal access to our website. His team workshand in hand with these 48 developmental licensees (DL) whose collective footprint includes 11,265 restaurants around the world. Because were McDonalds and our reach is so great, were in so many different countries, we touch so many different things, we were getting pulled into lots of efforts where either we didnt have inherent credibility or our ability to make a difference was limited. Were rolling out this new cooking procedure around the world. When COVID-19 struck, the first thing that we wanted to do was put some immediate liquidity into the system. How much consumer demand do you expect to shift back to dine-in when COVID-19 subsides? McKinsey: Are there companies or thinkers that you look to for inspiration? Postpandemic, I dont think dine-in will come back to where it was. "The typical person who is a golfer would have about a 1-in-15,000 chance in making a hole-in-one on a particular hole," Victor Matheson, professor of | 12 comments on LinkedIn Executive Vice President and Chief Financial Officer. How does the brand remain so cohesive while catering to local tastes? His next novel, 'BEAUTIFUL SHINING PEOPLE', is coming in 2023, Fast Company & Inc 2023 Mansueto Ventures, LLC, Who is Chris Kempczinski, McDonalds new CEO? Post earning a Bachelor of Science degree in Logistics and Distribution from Western Illinois University in Macomb, IL, Marion held distribution roles in sales and operations. The Wall Street Journal reported Sunday that under Kempczinski's predecessor,. She joined McDonalds in 1993, responsible for managing the supply of several national product categories. During his time as CFO, the company increased systemwide sales by over 25% to more than $100 billion, increased the number of restaurants worldwide by more than 10% to nearly 40,000 restaurants, and returned over $50 billion to shareholders through dividends and share repurchases. Ive never forgotten that. (2019present), Vice president, global strategy, business development, and innovation As Chief Communications Officer at McDonalds, Michael Gonda is responsible for driving integrated communications strategies that focus on protecting and advancing the reputation of the company globally. Most recently, Manu led McDonalds International Operated Markets (IOM) Business Unit, where he drove a customer-led and growth-focused approach to supporting the country leadership teams in 12 markets. He joined McDonalds from VF Corporation, where he served as Vice President, Global Inclusion and Diversity, building the companys first I&D strategy and turning it into an award-winning program. I dont think we did enough to embrace how we are a part of culture, Mr. Kempczinski said in explaining the launch of the Travis Scott Meal, a wildly successful venture between McDonalds and the celebrated rapper. The thing about drive-thru is that no matter how good you are, you can always get better. AsChief Marketing Officer and CorporateVicePresident of International Operated Markets, John Alves leads the development and execution of marketing strategies for McDonalds sixlargest markets outside of theU.S.(China, UK, France, Germany, Canada and Australia). Chris Kempczinski: The single most important thing I have to do as CEO is ensure that our brand continues to be relevant. As the son of a former Belgian McDonalds Owner Operator, Manus first restaurant experience dates back to 1987, when he worked as a crew member at his parents restaurants. Her team also coordinates McDonalds environmental, social and governance (ESG) engagement and reporting. 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